Camagüey, Jun 28 – The city of Camagüey is strengthened to become a destination for the leisure industry is outstanding in the center eastern Cuba, according to a study that highlights the potential assets for the development of a tourism cluster in the priority area of the historic center.
The proposal parts of a project of the universities ofCamagüey Ignacio Agramonte Loynaz and of Havana, which calls to take into account the interests of the town. In addition to establishing a close cooperation at local and regional level covering issues such as the joint promotion and marketing.
It is imperative that “the agents involved in tourism management with a common vision, to cooperate in a systematic manner and form alliances to achieve in the city an authentic product, differentiated, diversified, consistent and competitive that will have an impact on the community,” highlights the proposal.
It also advocates a network of services that ensure visitor satisfaction during their stay in this region of pastors and hats, to say the National Poet of Cuba Nicolás Guillén and the updating of management policies.
In accordance with specialized sites of the so-called industry without chimneys, in the field of business management in the cluster is the term applied to a set of entities concentrated in one geographical environment and to develop an economic activity similar or belong to a group of related industrial sectors.
In the case of tourism, the cluster is defined by services (accommodation, catering, transport), by geographical framework (regions, routes) or by topic (cultural tourism, nature, gastronomy, among others).(Cadena Agramonte)